“You should start a blog!”
I’m sure you’ve already heard that a couple times this week. Your friends, family, and co-workers love your style, your opinions, or how you can tell harsh truths in a sweet and quirky way. And I’m sure you’ve contemplated it from time to time.
Yes, it would be fun.
Sure, it could be great for your career.
Well, you’ll hear no 'no' from me... I think you should start a blog, too.
You’re smart, independent, strong, and I bet you’ve got some business savvy waiting to be utilized. But while I can’t think of any 'nos', it’s possible you might have a couple doubts or hesitations.
If you can put all those aside for a couple minutes, I’d love to talk to you about how important blogging is. But I don’t want you just read this blog and take it into consideration. I want you to start a blog today! Yes, I do mean today. Blogging is one of those things that so many people say, “I wish I started this years ago.” Don’t let that be a regret for you too.
Blogging isn’t just about growing your professional career. You’ll be amazed at how it’s going to help you grow as human too. So why keep putting off something that’s going to make you a smarter, more independent, and stronger you? Let me give you a few (and believe me, there are MANY more) reasons to start your blog today.
10 REASONS YOU SHOULD START YOUR BLOG TODAY
It’s good for your business.
First and foremost, blogging is going to help your business. Period. Businesses that blog at least 20 times per month generate five times more traffic than those than blog fewer that four times. Yes, that’s a lot of blogging to do, but the more you blog, the more traffic you’ll see on your site. More eyes on your products mean more potential customers. Oh yeah!
You’ll be a better writer.
Practice makes perfect, right? Well, no one’s perfect, but the more you practice, the better you’ll get. Consistency is key here. Writing every day for your blog will stretch your creative abilities. You’ve got to churn out quality blogs multiple times a week. That’s a lot of words to come up with!
It’s not going to be easy at first. When I started working for ConvertKit, the idea of writing four or five blog posts a week sounded insane. But the longer I worked here, I started to find a groove. Suddenly one week I realized I pumped out four blogs in four days. With the motivation of my accomplishment, I did a happy little jig and began working on outlines for blogs due the next week.
You can earn money.
Nope, it’s not a myth. You can actually make a living with your blog. And while money shouldn’t be the main reason you take to blogging, it’s definitely a great side benefit. Some bloggers enjoy a little extra income, while others earn their whole living with their blog. There’s a directly correlation from how much work you put in to how much you make, so it’s up to you!
You’ll build an audience.
Your blog is the perfect place to give value to your audience on a daily or weekly basis. It’s the place where you can go in-depth on topics your teaching or explain your opinion on the latest industry trends. It’s a place where new and old readers see your personality and can begin to trust you. Honestly, it’s where you build your brand. The more you write and create on your blog, the more people will see it and understand what you’re about.
You can make a difference in the world.
Blogging shouldn’t be completely self-serving. Many bloggers use their platforms to bring awareness to causes they care about. Like when Pat Flynn raised $26,251 from his blog readers in 24 countries, added $25,000 on top of that himself, and built two schools in Ghana to celebrate his 32nd birthday. When this particular campaign was all said and done, he said his giving was not done:
Finally, a lot of people were asking “why this campaign” or “why not this one instead”, and all of these other initiatives I could have spent my time, money, influence and effort on. Trust me, I’m going to keep giving back in many different ways to many different causes over time – this is just the beginning.
The bigger your audience the more you can point awareness what’s near and dear to your heat. You could donate a percentage of your product proceeds or highlight fundraisers happening in your area. The sky’s the limit.
And making it about more than yourself is great motivation to work even harder than you already are. The more you work, the more you help others. Your voice matters!
Blogging is the challenge you’re looking for.
Yeah, girl. You’re not afraid of a challenge. You take them on and take them down with that boss work ethic of yours.
While creating content, responding to comments, providing consistent value, and creating products that can help people in their own business can be intimidating, it’s a challenge of consistency and quality that you’re totally ready for. You’ll put yourself out there in ways you never expected, and from it you’ll grow personally and professionally. It’s terrifyingly amazing.
You’ll grow your community.
Let me just say this- the blog community is strong. It’s friendly, supportive, and you won’t find more encouraging people than the friends you’ll make blogging. Through comments, emails, social media, and guest post swapping you’ll connect and build friendships with so many like-minded people you otherwise would never have met.
You can pay it forward.
I’m sure you had a mentor, boss, or friend that helped you get to where you are today. With their guidance and wisdom, you’ve turned into the confident business owner that are. Now it’s time to do the same for the bloggers that follow you.
Teach what you know, take someone under your wing, and challenge your readers to do more than they imagined. Helping them reach their potential is an amazing feel that just can’t be matched.
You’ll gain authority.
If you’re constantly blogging about a topic - researching, learning, and writing, writing, writing - you will become an expert. The more you dive into your core topic, the more well-versed you become. And you’re audience will see that. People will begin to trust you as long as you continue creating valuable content. And when they have a question, they’ll think, “Oh yeah, that girl boss blogger always talks about this”- Authority score!
You’ll find your authentic voice.
Your blog is a place where there are no other influencing factors. You can totally be who you are. The more you write, the more your natural voice will come to the surface. But it won’t happen overnight.
It can take time. You might start writing like a blogger you admire, taking on their quirks and language, but that will begin to fall away the more you work at it. Soon enough, your voice will be strong, definable and all you. That authenticity will bleed into other areas of your life- you’ll have a better idea of your interests, what you want to focus on, and how you want to continue in your business.
ARE YOU READY?
Starting your blog is going to take a lot of work, but I promise you’ll be so happy you finally did it. Think of all the lessons you’re about to learn, people you’ll help, and friendships you’ll make. The time and effort it’s going to take to create your blog will only make it all the more sweeter.
Still not sure you’re ready to start today? What’s stopping you? Take some time and write out a concrete list of obstacles you need to overcome to make it happen. And then start checking them off one and a time.
As a daughter of an entrepreneur, the wife of an entrepreneur, and an entrepreneur herself, Dani has lived and learned all sides of creating and growing businesses. She is excited to bring all that life experience as well as a decade of crafting content to the ConvertKit community. She is a part-time baker, dinner-party planner, and lover of good bourbon living the simple life in Nashville with her husband, Sean.